Marketing Director

Job Overview

Wargaming is looking to hire a Marketing Director, based in Bellevue, WA to be the key marketing person in charge of driving and developing the global marketing strategy and practices for an announced project which is being developed. This is an opportunity for a seasoned product-marketing expert to take a new title to market.


The candidate will work closely with the Product Director and Publishing Director, as well as the regional player relations teams in creating the marketing road-map for the year and constantly evolving the approach in user acquisition and brand activities.

Reports To

The Marketing Director will report to the Publishing Director.

What will you do?

  • Understanding of F2P principles, in-game funnel, and user acquisition.

  • Strong brand management knowledge in product marketing for a globally well-known brand.

  • Deep understanding of online and offline marketing.

  • Understanding of how to measure the effect from different advertisements—ROI, retention, in-game audience behavior.

  • Analytics experience, including audience surveys and segmentation, then applying the results into real marketing experience.

  • Deep understanding of F2P games’ launch strategy, live operations and marketing’s role in it.

  • Experience in budgeting and financial estimations.

  • Ability to build detailed weekly/monthly reports and executive reports in Tableau.

  • International games publishing experience with a focus on Europe, NA, and APAC: working with international teams and offices that are situated around the globe, understanding of cultural differences and nuances.

  • Business development experience; making deals with telecoms, media companies, platforms (i.e. Steam, Windows Store, etc.).

  • Pioneering approach to marketing practices and tools capitalizing on evolution in industry trends and customer expectations.

What are we looking for? 

  • First person shooter experience.

  • Strong understanding of the free to play market.

  • Experience with console and PC game markets.

  • Understanding of KPIs.

  • Excellent communication skills.

  • Analytic and quantitative skills.

About Wargaming:

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Delivering legendary games since 1998, Wargaming has grown to become one of the leaders in the free-to-play MMO gaming industry with 4500+ employees and more than 20 offices globally. Over 200 million players enjoy Wargaming’s titles across all major gaming platforms, including the massively popular World of Tanks and World of Warships.

Working in our company means always having interesting challenges and gaining valuable experience while working with top-class experts.

Take your place among our passionate and experienced team and bring out the best in yourself at Wargaming!

 

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Wargaming is looking to hire a Marketing Director at their Bellevue, WA, USA location. Job contains the tags Unity and Lua.
Job discovered on 6/28/2020

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